EO Products
Creative Director - 2009-2014
Identity Development
Package Design
Line Extension
Retail & Trade Environment Design
EO Products
Beauty & Personal Care
Creative Director - 2009-2014
Identity Development
Package Design
Line Extension
Environment
eoproducts.com
The re-design of EO brand's 200+ products including: packaging, web presence, print, wholesale, and the flagship retail store ID and environment.
The perception of the EO brand by consumers, wholesalers and internally was an elite, expensive, and primarily for women.
Knowing there was an audience of young, hip, well-educated customer looking for smart, truly natural products for the entire family. I introduced the idea of a new brand called "EVERYONE." The new brand would have the same ingredient approach (100% organic, non-gmo), however, with a much more relevant ID.
The EVERYONE brand outsold the 20 year EO brand within 2 years. EVERYONE created a 40+% revenue increase and an unprecedented 100% new product wholesale buy for the EVERYONE brand.
