The announcement of the resignation of Bill Gates as CEO of Microsoft Corp. in order to fully dedicate himself to The Bill and Melinda Gates Foundation.
The communication of the historic gift of $36 billion by Warren Buffet to The Foundation.
Creative Director - 2009-2014
Identity Development
Package Design
Line Extension
Retail & Trade Environment Design
Creative Director - 2009-2014
Identity Development
Package Design
Line Extension
Environment
eoproducts.com
The re-design of EO brand's 200+ products including: packaging, web presence, print, wholesale, and the flagship retail store ID and environment.
The perception of the EO brand by consumers, wholesalers and internally was an elite, expensive, and primarily for women.
Knowing there was an audience of young, hip, well-educated customer looking for smart, truly natural products for the entire family. I introduced the idea of a new brand called "EVERYONE." The new brand would have the same ingredient approach (100% organic, non-gmo), however, with a much more relevant ID.
The EVERYONE brand outsold the 20 year EO brand within 2 years. EVERYONE created a 40+% revenue increase and an unprecedented 100% new product wholesale buy for the EVERYONE brand.
Creative Director - 1992-1999
Identity Development
Website Design and Development
Corsair developed Learning and Reference Tools both in print and web applications that helped foster an e-business culture for users of IBM’s Intranet.
Projects included designing and building the first websites for North American Sales Communications, and Worldwide Software Sales.
For IBM’s Global Customer Relationship Management initiative, we created an integrated suite of learning and communication tools that were used worldwide on the web and
in print.
Creative Director - 2000-2001
Branding System | Interface | Information Architecture
Enterprise building management web application for Class A buildings.
Funding: Tishmen Speyer and 12 Entrepreneuring.
A design collaboration with Maya Lin. The design of a poem incorporated into her creation, the outdoor sitting area for the Cleveland Public Library. The poem is fabricated in steel letters and etched into granite pavers.
The experience is part book, part map, part record of a walk taken through the space, and part visual drawing with words."
“What happens when sculpture and words can help shape each other’s meanings—so that words become descriptive of the spaces they inhabit, and the spaces are somewhat shaped by the choice of words?” Maya Lin – Bomb Magazine
Creative Director - 2001-2007
Identity Re-Design
Website Design and Development
Information Architecture
Annual Report Design
http://www.naacpldf.org/
The complete reconsideration of the public facing brand and communication systems, as well as communication tools for the LDF attorneys.
We developed a database that in some cases, made the difference between life or death for unjustly convicted defendants.
In 2006, The Library of Congress recognized and archived the LDF site as an exemplary representation of the practice of American Constitutional Law.
Corsair’s role with The Rockefeller Foundation was to serve as the strategic partner with regard to its global presence. The Rockefeller Foundation websites around the world were not centrally controlled, leaving the foundation open to libel and inconsistent messaging.
Corsair helped the Foundation communicate to the regional offices around the world the decision to consolidate the management of the regional web presence to the global office of the Foundation, located in New York.
Corsair planned, developed, and maintained the Foundation website from 2001-2003, leading to a re-design and consolidation of the global site presence, as well as the 2006 on-line annual report.
Corsair further designed and developed a content management system allowing the Foundation administrators to manage content for all of their offices worldwide.
Branding System | Web Creation | Environment | Print
Creation of the complete brand system for SushiSamba, and later the brand extension, the Sugarcane Lounge. Corsair designed and produced the ID, Environment, and Online experience.
Since its first location in New York, SushiSamba has expanded to Miami, Chicago, Dallas, Las Vegas, Tel Aviv, and London.
Sugarcane Lounge opened in 2004. Corsair designed the identity, including interior components and bar experience.
Since its opening, SushiSamba is now valued at more than $100MM.
Published in the book, Designing The Worlds Best Bars,
by Martin M. Pegler.
http://www.amazon.com/Designing-Worlds-Best-Martin-Pegler/dp/1584710896
FOUNDER | CEO | CREATIVE DIRECTOR - 1992-2008
ONLINE | PRINT | RETAIL | ENVIRONMENT
Building and supporting brands for fortune 500 companies, global foundations, and start-ups online, in print, and environmental experiences, always striving to innovate, implement with measurable results.
Corsair was founded on the premise that a firm based on collaboration yields greater insight, awareness, and knowledge internally, as well with clients. The result is an end product that provides clarity, use, and beauty.
CONTACT:
SCOTT MAYHEW
831 334 9957
s.mayhew@me.com
